Purple Cow
Seth Godin’s concept of the purple cow, or remarkable products which market themselves, is a very intriguing way to avoid the dystopian idea of losing one’s craft due to automation. We must stand out from, rather than fit in with, the masses of boring, typical people doing boring and typical work. We’ve got to realize our unique selves and push to a higher plane of creativity to avoid being outclassed by a automatons that doesn’t need breaks, lunches, or time-off.
